Mike McRoberts means Business

We’re delighted to have collaborated with New Zealand’s most trusted broadcaster, Mike McRoberts, to produce a new series of videos for ABC Business Sales.

Over the past couple of years, we’ve been working with ABC to develop a video-first content marketing strategy. The majority of business people are searching for opportunities on their mobile phones, so video is the best way to share a story effectively. And every business has a story.

Mike was involved in every element of the production process… here’s the first episode in a series….